Celebrating Culture, In The City Beauty Supply

In the City Beauty Supply 
Photographer:  Queen Touch
In the City Beauty Supply Photographer: Queen Touch

In recognition of African American History Month, we are going around our community to appreciate flourishing black-owned businesses. Today, the business we are spotlighting is The City Beauty Supply and Salon!  Their focus is on hair care, with their specialty is black hair. The owner of The City Beauty Supply and Salon, Annie Peals, agreed to interview us to discuss what her business represents.

In what ways does your business give back to the black community?

We network with local churches and numerous non-profit organizations to help provide resources within the   community.  We offer employment opportunities within our community. We also partner with many black-owned and small-owned businesses, where you can find their products in our stores and online.

Can you share the history of your business and what inspired you to start it?

In the City Beauty Supply Storefront Photographer: Queen Touch

In The City Beauty Supply & Salon originated over 14 years ago, formerly known as Braids In The City and under the ownership of Veronica Griffin. We acquired the business on August 1st, 2017, and we are now known as In The City Beauty Supply & Salon.  We later expanded in February 1, 2020, with our second location in Menifee, CA. The City Beauty & Salon is now in Murrieta, CA, and Menifee, CA.

What role do you think black hair plays in expressing cultural identity and pride?

Black hair is our crown. It is intricately woven into our identity. Black hair is undoubtedly a part of who we are – and in doing so, it reflects our unique stories, our history, our emotions, and so much more. Whether we decide to shave it off, rock our natural hair, or wear protective styles, it will always remain our crown.

What unique challenges do you face as a black hair care business owner?

Initially, having access to vendors and maintaining customer supply and product availability.  Presently, the biggest challenge is employing more for the business. It becomes challenging with the desire to become a larger employer and expand employment opportunities, but also understanding the nature of our business. Although I desire to hire more, I have to be mindful of the needs of our business. Another unique challenge is meeting the trending product demand, as they change frequently.

How do you stay updated with the latest hair care techniques and trends for black hair?

Our customers are great at keeping us up to date with the latest trends and products. Ultimately, they let us know what it is that they are looking for. Our stylists also keep us updated with hairstyles and styling techniques. Social media is also a major tool in directing us to what is currently trending.

It’s clear that In The City Beauty Supply and Salon is more than just a business—it’s a pillar in the community that uplifts and reflects the rich cultural heritage of black hair. Through dedication to community support, resilience in the face of challenges, and a keen eye on the pulse of hair care trends, Annie Peals and her team exemplify the spirit of innovation and community service. Thank you, Annie, for sharing your journey and commitment to excellence and empowerment in the black community.

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